ST. AUGUSTINE & JACKSONVILLE, FL - IN-PERSON & TELEHEALTH

Find solid ground again.

Evidence-based therapy for anger, trauma and the moments that test your strength, led by Aaron Plotz, MS, LMHC.

We've moved. Our office is now at 3440 US-1 N, Ste 404, Saint Augustine, FL 32086. In-person and telehealth appointments continue without interruption, and many Jacksonville clients still make the drive.

Aaron Plotz, MS LMHC
Aaron Plotz, MS LMHC
Founder & Lead Counselor
LMHC #MH22077
Licensed LMHC in Florida, #MH22077No referral needed, most new clients seen within the week
WHY PRIVATE PAY

Three reasons clients choose to pay privately.

Especially common for anger management work, where confidentiality matters most.

Nothing filed with an insurer

No diagnosis code on a permanent record. For professionals, clearance holders, and anyone in a custody matter, that privacy is often the deciding factor.

No prior authorization, no session caps

You and Aaron decide what you need and how long it takes, not a claims adjuster.

No referral needed

Most clients are seen within the week, not waiting on an authorization to clear.

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WHAT WE TREAT

A few of the places people get stuck.

Clinically proven techniques, applied to the specific thing that brought you here.

Depression & Anxiety

Recover the motivation, perspective and joy that anxiety and low mood have crowded out.

PTSD & Trauma

EMDR helps the brain reprocess painful memories so they stop running the show.

Life Transitions

Career changes, becoming a parent, divorce, retirement. Support for the moments that reshape everything else.

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OUR APPROACH

Four methods. One goal: steadier ground.

01

EMDR

Bilateral stimulation that helps your brain reprocess trauma without re-living it in detail.

02

CBT

Identify the distorted thought, change the response. Practical tools you keep for life.

03

Existential / Logotherapy

Viktor Frankl's meaning-centered approach, for clients facing transition, grief or emptiness.

04

Mindfulness

Present-moment awareness that calms the nervous system and steadies emotional reactions.

Aaron Plotz, founder of Stay Strong Counseling
ABOUT AARON

Music taught him rhythm. Counseling taught him people.

Born and raised in Jacksonville, Aaron earned his BA in Music Performance from the University of North Florida before completing his MS in Mental Health Counseling at Capella University. He's worked across inpatient and behavioral health settings, supporting both veterans and civilians through trauma, anxiety, depression and anger.

In 2021 he founded Stay Strong Counseling, an integrative practice built on EMDR, CBT and Existential Therapy, and on the belief that no client should face their hardest moments alone.

2021Founded
MSCapella University
BAMusic, UNF
Meet Aaron
BEYOND THERAPY

Sometimes you don't need therapy. You need a plan.

Life coaching is for people who are functioning, not in crisis: stuck in a career, circling the same decision, or just short on structure and follow-through. It's entirely self-pay, off insurance paperwork, and since coaching isn't bound by state licensing the way therapy is, Aaron works with clients anywhere in the country, not only Florida.

Self-pay Nationwide 1:1 Sessions Goal-Focused
Explore Life Coaching
Life coaching session
IN THEIR WORDS

What clients say after the first few sessions.

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yessenia asencio
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Aaron knows how to hold space for others. He’s non-judgmental and genuinely listens, which makes it easy to open up and feel heard. He challenges your thinking—but he does it in a way that feels supportive. And he also gives you tools and guidance to help you move forward. You walk away from conversations with him feeling more grounded and equipped. Highly recommend.
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Dominic Jacobs profile picture
Dominic Jacobs
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Aaron is exceptional, through and through the best counseling I’ve ever received. He’ll challenge you to put in your best effort and work but it’s all for yourself in the end! From helping shift your mindset to dealing with day to day struggles I couldn’t have asked for anyone better. I highly recommend him and thank him deeply for all he’s done to help me improve my life!
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Wyatt Creech
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Aaron truly listens and guides with empathy and expertise, highly recommended.
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Brian Crane profile picture
Brian Crane
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Aaron is genuine and has a desire to see people succeed. He doesn’t just give you the answers but makes a person think through their concerns and issues to come to their own resolution. He offers the necessary counsel and insight along the way. I would recommend him to any one going through difficult times.
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Jj Morris profile picture
Jj Morris
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I found Aaron through Alma. This was my first time doing therapy as an adult. I had no idea really what to expect but Aaron helped me through a lot of stuff. I highly recommend that you check him out if you are dealing with anything in your life that you feel you may not be able to tackle alone. It’s helped me get in touch with my feeling and understanding that all of them have a place in my life. Go get some therapy.
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RESOURCES

Tools to support the work you're already doing.

Written by Aaron, as a companion to therapy or coaching, not a replacement for it.

Conquer Your Anxiety: Take Back Your Control workbook cover
Workbook

Conquer Your Anxiety: Take Back Your Control

A CBT-based workbook to identify and challenge anxious thinking, build coping skills, and create long-term strategies for managing stress, at your own pace, alone or alongside therapy.

Live It: A 4-Week Guided Journal cover
Guided Journal

Live It: A 4-Week Guided Journal

A four-week journey to build habits of gratitude, confidence, and focus, one short daily reflection at a time, designed to shift mindset and motivation without needing a session to do it.

Workbooks and journals are educational tools, not a substitute for therapy, and using them doesn't create a therapeutic relationship with Aaron or the practice.

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Your strength is still there. Let's find it together.

Whichever path fits, the first step is the same: a quick conversation with Aaron.

Prefer to call? (850) 901-9281
CONTACT US TODAY

Make the call.

Address3440 US-1 N, Ste 404
Saint Augustine, FL 32086
US-1 N Stay Strong Counseling US-1 N, Ste 404

If you are in crisis or in immediate danger, please do not wait for a callback. Call or text 988 (Suicide & Crisis Lifeline) anytime, call 911, or go to your nearest emergency room.

Stay Strong Counseling is led by Aaron Plotz, MS, LMHC, a Licensed Mental Health Counselor in Florida (License #MH22077, verify here).