Find solid ground again.
Evidence-based therapy for anger, trauma and the moments that test your strength, led by Aaron Plotz, MS, LMHC.
We've moved. Our office is now at 3440 US-1 N, Ste 404, Saint Augustine, FL 32086. In-person and telehealth appointments continue without interruption, and many Jacksonville clients still make the drive.

Three reasons clients choose to pay privately.
Especially common for anger management work, where confidentiality matters most.
Nothing filed with an insurer
No diagnosis code on a permanent record. For professionals, clearance holders, and anyone in a custody matter, that privacy is often the deciding factor.
No prior authorization, no session caps
You and Aaron decide what you need and how long it takes, not a claims adjuster.
No referral needed
Most clients are seen within the week, not waiting on an authorization to clear.
A few of the places people get stuck.
Clinically proven techniques, applied to the specific thing that brought you here.
Depression & Anxiety
Recover the motivation, perspective and joy that anxiety and low mood have crowded out.
PTSD & Trauma
EMDR helps the brain reprocess painful memories so they stop running the show.
Life Transitions
Career changes, becoming a parent, divorce, retirement. Support for the moments that reshape everything else.

Music taught him rhythm. Counseling taught him people.
Born and raised in Jacksonville, Aaron earned his BA in Music Performance from the University of North Florida before completing his MS in Mental Health Counseling at Capella University. He's worked across inpatient and behavioral health settings, supporting both veterans and civilians through trauma, anxiety, depression and anger.
In 2021 he founded Stay Strong Counseling, an integrative practice built on EMDR, CBT and Existential Therapy, and on the belief that no client should face their hardest moments alone.
Sometimes you don't need therapy. You need a plan.
Life coaching is for people who are functioning, not in crisis: stuck in a career, circling the same decision, or just short on structure and follow-through. It's entirely self-pay, off insurance paperwork, and since coaching isn't bound by state licensing the way therapy is, Aaron works with clients anywhere in the country, not only Florida.

Simple, transparent pricing.
What clients say after the first few sessions.
Posted on Google![]()
yessenia asencioTrustindex verifies that the original source of the review is Google.
Aaron knows how to hold space for others. He’s non-judgmental and genuinely listens, which makes it easy to open up and feel heard. He challenges your thinking—but he does it in a way that feels supportive. And he also gives you tools and guidance to help you move forward. You walk away from conversations with him feeling more grounded and equipped. Highly recommend.Posted on Google![]()
Dominic JacobsTrustindex verifies that the original source of the review is Google.
Aaron is exceptional, through and through the best counseling I’ve ever received. He’ll challenge you to put in your best effort and work but it’s all for yourself in the end! From helping shift your mindset to dealing with day to day struggles I couldn’t have asked for anyone better. I highly recommend him and thank him deeply for all he’s done to help me improve my life!Posted on Google![]()
Wyatt CreechTrustindex verifies that the original source of the review is Google.
Aaron truly listens and guides with empathy and expertise, highly recommended.Posted on Google![]()
Brian CraneTrustindex verifies that the original source of the review is Google.
Aaron is genuine and has a desire to see people succeed. He doesn’t just give you the answers but makes a person think through their concerns and issues to come to their own resolution. He offers the necessary counsel and insight along the way. I would recommend him to any one going through difficult times.Posted on Google![]()
Jj MorrisTrustindex verifies that the original source of the review is Google.
I found Aaron through Alma. This was my first time doing therapy as an adult. I had no idea really what to expect but Aaron helped me through a lot of stuff. I highly recommend that you check him out if you are dealing with anything in your life that you feel you may not be able to tackle alone. It’s helped me get in touch with my feeling and understanding that all of them have a place in my life. Go get some therapy.Verified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
Tools to support the work you're already doing.
Written by Aaron, as a companion to therapy or coaching, not a replacement for it.
Live It: A 4-Week Guided Journal
A four-week journey to build habits of gratitude, confidence, and focus, one short daily reflection at a time, designed to shift mindset and motivation without needing a session to do it.
Workbooks and journals are educational tools, not a substitute for therapy, and using them doesn't create a therapeutic relationship with Aaron or the practice.
Your strength is still there. Let's find it together.
Whichever path fits, the first step is the same: a quick conversation with Aaron.
Prefer to call? (850) 901-9281Make the call.
Saint Augustine, FL 32086
If you are in crisis or in immediate danger, please do not wait for a callback. Call or text 988 (Suicide & Crisis Lifeline) anytime, call 911, or go to your nearest emergency room.
Stay Strong Counseling is led by Aaron Plotz, MS, LMHC, a Licensed Mental Health Counselor in Florida (License #MH22077, verify here).
